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Case study · Commercial hygiene services, Nairobi

Hoova Hygiene: a new client, tracked in the open.

A Nairobi hygiene company that serves offices, clinics and building sites. We have set the search targets, checked the starting positions and will log every change here as it lands.

#4hygiene services nairobi, at the start
7searches we are tracking
Liveupdated as the work lands
Client
Hoova Hygiene Services
Timeline
Phase one, started November 2026
Status
Tracking live

Where we started

The challenge.

Hoova does office cleaning, post-construction cleaning, fumigation and pest control, sanitary bins, medical waste and garbage collection. Buyers in Nairobi search for each of these separately, and the first page is crowded with established cleaning companies and directories.

The brand is already easy to find by name. The aim is to be found by the facility managers, clinics and contractors who do not know the name yet and are searching for the service.

What we did

The work.

  • A keyword plan for every service. One target search for each service line and a page planned for it, starting with the highest-intent ones.
  • Copy written around the search. Service pages and blog posts built for the way Nairobi buyers describe the problem, with a clear way to ask for a quote.
  • A baseline before we start. We checked the positions on day one, so every move after this is measured against a real starting point.
Live search results

Targets and progress.

Brandhoova hygiene servicesEntity layer: the brand search already returns the Hoova site first.
#4hygiene services nairobiBaseline. Page one already. This is the first search we aim to move up.
Targetingsanitary bin services nairobiBaseline: not in the top nine. Page being built.
Targetingmedical waste disposal nairobiBaseline: not in the top nine. Page being built.
Targetingcommercial pest control nairobiPhase one target.
Targetingoffice cleaning services nairobiPhase one target.
Targetingpost construction cleaning nairobiPhase one target.
Targetingcommercial garbage collection nairobiPhase one target.

Baseline checked on Google, Kenya setting, 9 November 2026. Positions are organic results and can move day to day.

Change log

What changed, and when.

  1. 3 Nov 2026Proposal sent.
  2. 4 Nov 2026Proposal accepted. Phase one started.
  3. 9 Nov 2026Baseline positions checked and recorded for all seven searches.
  4. NextEach page and post goes live here with its date, then the positions are re-checked.
What is next

Next.

The first service pages and posts go live next. Every change will be added to the log above, with the position before and after, including the ones that do not move.

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