Case study · Therapy and counselling training, Nairobi

Clarity Counselling: three years, one system, page one.

Website, blog, email and social, run together for three years until Clarity showed up where people look for therapy and for counselling courses.

20+keywords on page one

#1certificate vs diploma counselling kenya

3 yearsof steady work

Client: Clarity Counselling and Training Centre
Timeline: Three years
Status: Ranking

Where we started

The challenge.

Clarity is one of Kenya’s established counselling psychology training and therapy providers, with diploma and certificate courses, individual therapy, employee wellness and NGO mental health support.

The work was strong. The digital presence was not matching it. Key service pages sat low in search, the blog was inconsistent, and the searches that matter, such as therapy in Kenya and counselling courses in Nairobi, were going to competitors.

What we did

The work.

Keyword strategy. A map of high-intent searches across therapy, courses, wellness and NGO services, with each page tuned to its phrase.
A steady blog. Two posts a week on a planned calendar, each aimed at one search and linked to a course or therapy page.
Email and intake campaigns. Welcome and intake sequences for the certificate and diploma, a trauma-informed webinar campaign and lead processing.
Social media and reporting. Captions across Instagram, Facebook, LinkedIn and TikTok, plus a performance report every quarter so progress is visible.

Live search results

Where it ranks today.

Brandclarity counselling and training centre nairobiEntity layer: the site, Facebook, Instagram, YouTube and LinkedIn all appear on page one, with a 5.0-star Google profile.

AIcertificate in psychology kenyaAI-search layer: Google’s AI Overview names Clarity first when it explains the Certificate in Counselling Psychology.

#1certificate vs diploma counselling kenyaClarity holds the first two results for this comparison search.

#2therapy in kenyaOne of the most competitive searches in the market. Clarity is also quoted in Google’s AI Overview and listed first in the providers box.

#2affordable therapists in nairobiPage one.

#2how to become a counsellor in kenyaPage one, from a blog post. A second Clarity post is at #7.

#2depression therapy kenyaPage one, from the depression guide.

#3drug addiction kenyaA blog post, “Addiction in Kenya: What Families Need to Know”, sits right under NACADA and the WHO.

#3drug abuse counselling kenyaThe same addiction page.

#3counsellor salary in kenyaPage one.

#3short courses in counselling psychology in kenyaTwo Clarity pages in the top ten.

#4certificate in psychology kenyaPage one, with a second Clarity page at #9.

#4certificate in counselling psychology kenyaPage one.

#4counselling psychology courses in kenyaPage one.

#4marriage counselling in kenyaPage one, from the couples therapy page.

#4counselling courses kenyaTwo Clarity pages in the top ten.

#6counselling in nairobiPage one, against a crowded field of directories and clinics.

#6trauma therapy nairobiPage one.

#7diploma in psychology kenyaPage one against universities, and Clarity is cited in the AI Overview for the search.

#7diploma in counselling psychology kenyaTwo pages in the top ten, against universities and colleges.

Checked on Google, Kenya setting, 3 November 2026. Positions are organic results and can move day to day. Search figures are from the Q1 2026 analytics report (27 December 2025 to 26 March 2026): 3,650 visitors, up 24.5%, and 1,800 clicks from Google.

Proof on Google

What it looks like on the results page.

Screenshots from Google Kenya, 3 November 2026. Click any screenshot to open the same search live on Google; results may have moved since. A blog on drugs and addiction ranks next to government and WHO pages, and the AI Overview names Clarity for both therapy and the diploma.

Google results for therapy in Kenya showing Clarity in the AI Overview providers and at number two — “therapy in kenya”: Clarity is listed in the AI OverviewClarity appears in the AI Overview and first in the list of providers.rsquo;s providers, and its own page ranks at two.

Google AI Overview for diploma in psychology Kenya, citing Clarity — “diploma in psychology kenya”: Google’s AI Overview draws on Clarity among its sources.

Google results for drug addiction Kenya with Clarity blog at number three — “drug addiction kenya”: a Clarity blog post ranks at three, under NACADA and the WHO.

Google AI Overview for certificate in psychology Kenya naming Clarity — “certificate in psychology kenya”: the AI Overview names Clarity first.

Google results for certificate vs diploma counselling Kenya, Clarity at one and two — “certificate vs diploma counselling kenya”: Clarity holds the first two results.

Google results for how to become a counsellor in Kenya — “how to become a counsellor in kenya”: Clarity at two, just under the counsellors’ association.

Google results for marriage counselling in Kenya — “marriage counselling in kenya”: page one, from the couples therapy page.

Google results for short courses in counselling psychology in Kenya — “short courses in counselling psychology in kenya”: page one, with Clarity’s own Search Console card shown to the owner.

Google results for depression therapy Kenya — “depression therapy kenya”: a Clarity guide at two.

Open the live search ↗

The brand search: a rich result, a 5.0-star profile and every social channel on page one.

What is next

Next.

The January intake is the next test. A video campaign and a quiet email warm-up are built to turn this visibility into enrolments, and the keyword plan keeps moving the remaining terms up from page two.

See all results →

Want results like these?

Thirty minutes with Nemo. We look at your site, your market and the searches your buyers make. No pitch and no pressure.

Book a free Clarity Call