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Perceived Content Copywriting Portfolio

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Wambui Muriithi - Content Lead - Zenevan Consulting

Frequently asked questions

Why isn’t my website attracting new clients?

Therapists often struggle with website traffic, SEO optimization, and outdated web design, leading to fewer clients. A web designer can help improve search engine rankings and optimize your site for local SEO to attract more visitors.

How can I make my website feel more personal and engaging to potential clients?

A generic website can hinder client engagement. With personalized content and empathy-driven messaging, a content strategist can enhance user experience, making your site feel more welcoming and relatable.

Why are visitors leaving my website without booking a session

High bounce rates are often due to unclear call-to-actions (CTAs) or poor navigation. A web designer and content strategist can improve conversion rates by creating a clear, seamless path for visitors to book sessions.

How can I use my website to better showcase my specialties and expertise?

Therapists may struggle to highlight their niche or specific therapeutic approaches. A content strategist can help craft pages that showcase your expertise, making it easier for clients searching for specific therapy types like CBT, teletherapy, mindfulness, or family therapy to find you.

Why isn’t my blog attracting readers or converting them into clients

A lack of SEO-optimized blog content can lead to low readership. A content strategist can create engaging blog posts with the right keywords, helping your site rank higher in search results and turning readers into clients.

How can I build trust with potential clients through my website?

Therapists need to establish trust through strategic content like testimonials, case studies, and educational articles. A content strategist can help you build credibility and social proof by crafting content that shows your expertise and success in helping others.

How do I create content that speaks to the emotional and mental needs of my clients?

Crafting empathy-driven content that resonates with your clients' mental health challenges can be difficult. A content strategist can guide you in producing client-centered content that addresses issues like anxiety, depression, and trauma, helping you connect with potential clients.

Why does my website look outdated compared to other therapists in my field?

An old, non-responsive site can hurt your professional image. A web designer can give your site a modern, mobile-friendly design that looks fresh and keeps up with current web design trends, boosting your credibility.

How can I use my website to build an email list and stay connected with potential clients?

Many therapists miss out on email marketing opportunities. A content strategist can help you develop lead magnets, create email opt-ins, and design nurture sequences to grow your email list and keep potential clients engaged.

How can I rank higher on Google and attract more local clients?

Without proper local SEO strategies, your practice may not appear in relevant searches. A web designer and content strategist can optimize your site for Google My Business and local keywords like "therapist in [your city]" to improve search visibility and attract clients in your area.