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Case study · Online therapy for women in Kenya and the diaspora

TeleTherapyCounsellors: built from nothing, already climbing.

An online therapy platform for Kenyan women, built from a blank page, with a clear set of search targets and the first results already in.

#2teletherapy kenya
#1teletherapycounsellors
0 to livebuilt from a blank page
Client
TeleTherapyCounsellors
Timeline
Built from scratch, now growing
Status
In progress

The starting point

Why we do it.

The founder had the vision and a network of qualified Kenyan counsellors, but no website, no booking, no content and no search presence.

The market is served by global platforms and by directories. The aim was a platform that Kenyan women search for and trust, and that does not feel clinical or foreign.

What we did

The work.

  • A complete site. A custom WordPress build with a therapist directory, booking, a service page for each type of therapy and a blog.
  • A lead magnet and email system. A downloadable guide for women starting therapy, with separate welcome sequences for clients in Kenya and abroad.
  • Search structure from day one. Focus keyphrases, titles and descriptions for every page, schema for the directory and FAQs, and a blog calendar around the searches women actually make.
Live search results

Targets and progress.

AIteletherapycounsellorsAI-search layer: Google’s AI Overview lists TeleTherapyCounsellors first among teletherapy options in Kenya.
AIteletherapy kenyaAI-search layer: the AI Overview describes the platform and its free first session, and the site ranks second below it.
#1teletherapycounsellorsBrand search. Two pages in the results (positions 1 and 3).
#2teletherapy kenyaPage one for the platform’s core term.
Targetingonline therapy kenyaPrimary keyphrase. Not on page one yet.
Targetingbest online therapy kenyaNot on page one yet.
Targetingonline counselling kenya womenNot on page one yet.
Targetingaffordable therapy nairobiNot on page one yet.

Checked on Google, Kenya setting, 3 November 2026. Positions are organic results and can move day to day.

Proof on Google

What it looks like on the results page.

Screenshots from Google Kenya, 3 November 2026. Click any screenshot to open the same search live on Google; results may have moved since.

Google AI Overview naming TeleTherapyCounsellors first for teletherapy in KenyaOpen the live search ↗
The brand search: the AI Overview names TeleTherapyCounsellors first.
Google AI Overview for teletherapy Kenya describing TeleTherapyCounsellorsOpen the live search ↗
“teletherapy kenya”: the AI Overview describes the platform and its free first session.
What is next

Next.

The blog is the lever. More posts around the targeted searches, each linked to the booking page, and monthly checks on this list.

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